I really thought this cute little heart was a darker purple than what was delivered to me. I went back and looked at the ad. The background under the stone is a purple which creates a darker look on the product. The Cord going through the bead is also a darker color. The amethyst I was going to blend in with this is dark so I will not be able use this as planned. I'm sure I will find a home for it in a future design. Thx. Sharon SkPJewelryCreations